much cry and little wool

much cry and little wool
Сб, 2004-07-17 02:18 — Vivi
much cry and little wool -- шуму много, толку мало

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"Cry" here has the sense "shouting"; mediaeval traders "cried their wares" in the streets. The expression means that a lot of noise and fanfare is being made about something that actually has little substance or importance